What is SEO and How Can Your Business Benefit From It?

SEO is the acronym for “Search Engine Optimization” and, according to its definition, includes all measures that are used to increase the visibility of websites in the search engines. So, SEO is about getting as high a ranking as possible in the unpaid search results. This makes SEO a part of any search engine marketing campaign. Search engine optimization can be divided into two tasks: On-page and Off-page optimization.

On-page optimization describes a website’s own search engine optimization. Examples include content adaptation and optimization for as many relevant search terms, the adaptation of URLs, headings, titles and meta information, alternative texts for graphics, etc. Off-page optimization, on the other hand, deals with the measures of search engine optimization, which is not directly related to the design of one own’s website. This includes, for example, link building, where a particular website is linked to other pages to increase its own “traffic”.

The task of any online marketing manager is to strategically plan their company’s search engine optimization and to coordinate its operational implementation. SEO is more than ranking well on Google, Bing, and Yahoo. Although search engine optimization is still mainly related to Google’s language, the term is not held just by Google. In addition to the search engines most people know of, there are also specialized search engines. One of them is A9, better known as Amazon.

Many targeted product searches are not just made on Google, but directly from the company itself. And just like Google, a complicated algorithm determines which website is at the top. This example shows even more clearly how much a website’s position in the search results is directly related to its sales. And the example shows how far the field of search engine optimization actually reaches.

If a website wants to improve its position in the search results, they must first know the criteria that the algorithm uses for its calculations. In view of Google, which currently stands at around 95 percent, one concentrates on the criteria within the SEO framework. And these are, as experts now know, at least 200 different algorithms, which also change regularly. For more information, visit SEOClerks today.