How to Have a Successful Crowdfunding Project?
Across the globe, there are huge acceptance in Crowdfunding and that it is being used for various purposes. Indeed, the battle for pledges and page views as well become more competitive especially on portal websites that feature different live projects all at once. For any business out there, it is a must to learn some of the techniques that will help in optimizing their campaign which will then allow them to achieve their goals and objectives at the same time.
Number 1. Strategic social media – many experts stress that it is not necessarily needed to have great exposure on social media or have a big fan base. What you must do is to choose the networks that match your marketing strategies and content the best. You shouldn’t forget as well to customize promotion to suit in every platform.
Number 2. Come up with a great video – whether you believe it or not, video clips that are well-thought can give an insight to your visitors of what is it you want to achieve with your Crowdfunding project. Videos additionally let your clients see you or even know what you are offering in action rather than just clicking and scanning through series of images.
Amateur looking vid won’t be enough to persuade anybody have an involvement, so keep that in mind. In reality, this can actually ruin the credibility of your Crowdfunding campaign. Having said that, it is worth of your time to invest hiring an expert who can help in making the video pitch for you.
Number 3. Produce a media page – some of the most popular and successful projects are those featured in press. It is almost impossible to achieve the same success if your press materials are hard to download and you are lacking of a solid plan. You have to know too that even if it’s just you doing everything, you must not be solely depending on your Facebook page or Twitter followers. You’ve got to take into consideration that if journalists can’t search more about your project, they might choose to take on other projects instead.
Number 4. Have an open line of communication – whether it is bad or good news, you should keep your backers always in the loop. Consider posting onto your Crowdfunding page regularly and keep them posted of the progress.
Number 5. Keep it personal – you should introduce your team so by that, your supporters know all the people behind your ambitious project. While doing so, you better consider some humor and personality too in working out your Crowdfunding campaign.